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Victor Cariou

Co-founder

Victor Cariou

I co-founded HelloSearch to help B2B SaaS brands show up in AI answers.

I’ve spent 5 years in search marketing and have worked on GEO since 2024, with more than 60 brands helped along the way.

Most of my days go into figuring out which sources AI trusts and getting our clients mentioned on them. I write here about what I learn.

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Research by Victor Cariou

3 min read

Does an LLM recommend the brand it knows best?

Not always. Ask an LLM to name a brand and it gives you the market leader. Ask it to recommend one and it often switches, usually to a specialist. A new Cornell Tech study shows it on about a hundred models, and explains why.

Study How Language Models Learn Taste: Brand Preference in LLMs · Cornell Tech

Victor Cariou · Co-founder

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