Research

1 Nov 20263 min read

Does an LLM recommend the brand it knows best?

Not always. Ask an LLM to name a brand and it gives you the market leader. Ask it to recommend one and it often switches, usually to a specialist. A new Cornell Tech study shows it on about a hundred models, and explains why.

Study How Language Models Learn Taste: Brand Preference in LLMs · Cornell Tech

Victor Cariou · Co-founder