Pipecorn · Customer story
How Pipecorn got into the sources AI cites, right after a rebrand
Where Pipecorn needed help
Pipecorn is a B2B data provider, one of the most crowded categories in SaaS. Every competitor publishes at scale: comparison pages, listicles, benchmarks and so on. When someone asks an AI for the best waterfall enrichment tool, the answer is assembled from that mountain of content, and the same handful of names comes back every time.
Then, in June 2026, ProntoHQ became Pipecorn: new name, new domain. On Ahrefs, pipecorn.com started at DR 15. Nobody knew the new name yet, and hardly an article mentioned it.
The articles that shape those answers are not one click away: none of them is on a link marketplace. The only way in is to ask the person who wrote the piece, and Pipecorn is a team of four with no time to take this on in-house.
What we did
The same four steps as for every customer, run on Pipecorn’s own sources rather than on a catalogue. Everything happens in one shared Slack channel, with two people on our side and no tool between them and the editors.
Théo
Victor
Nico · PipecornVictor closed the deals,
Nico said yes
We source
Every page cited on the 34 prompts, ranked by how often the AI reads it and by the site’s DR. Sixteen worth asking for in the first month.
We reach out
Founders and content leads, by email and LinkedIn, one by one.
We negotiate
Three currencies: a link back from Pipecorn’s blog, Reddit work on our side, or a fee. Paid placements ran from $50 to $250, always with a position attached.
Pipecorn approves
Each deal posted in Slack with the DR, the retrievals, the price and the position. Nico answered in the thread and wrote the blurbs himself.
🔥 1 MENTION OPPORTUNITY 🔥
Hey all! First backlink opportunity, with… . They offer a link exchange: a backlink to them from your side, a mention of Pipecorn in .
Huge! @Théo Cataldo can we negotiate #1 on their article, and we put them #1 on ours ahead of and ?
Mention accepted @Nico 😍 Position #2 negotiated.
Amazing, so good for the backlink!
This is great, guys. It has a huge amount of value for us.